The Future of the Workplace

Mateusz Bonca

JLL

Dariusz Pastula

Aon

Eoghan O’Dwyer

HedgeServ

● How do we work today?
● How does Poland fare in global comparison?
● What distinguishes the Business Services sector from other industries in Poland?
● How will the change in work style affect market indicators and the workplace itself?
● How do trends visible in New York and Los Angeles, but also in Kraków and Wrocław, translate into offices?
● Clash of employers’ and employees’ expectations.

This session will focus on the changing nature of how and where people work. We will explore how the Poland and how this is impacting the Business Services sector in Poland. The session will explore What approaches and what this means for the office market. the workplace exploring the approach to how and where we work.

Beyond Recruitment:

Next-Level Academic Partnerships

Philippe de Brouwer

HSBC

Joanna Jaworek-Korjakowski

AGH University of Kraków

Łukasz Mamica

Kraków University of Economics

Max Dudhia

Kraków School of Business MBA Alumni Club

Sławek Kumka

IBM

● Why would service centres seek partnerships with universities?
● Why should this relationship transcend recruitment aspects?
● What future do service centres in Kraków have? Can they still compete? How?

In the competitive world of service centres, Kraków has a unique advantage that sets it apart from other locations. It is and has been through the centuries a leading university city. This advantage could shape Kraków’s future and become its renewed USP. The proposition of this session is that service centres should seek university partnerships to foster innovation and access cutting-edge research, going beyond mere recruitment. Join the debate with city leaders and industry experts to explore Kraków’s future potential.

Smart City for Smart People:

How Kraków can unlock a new era of local economic growth

Przemek Zakrzewski

ABB

Ewelina Usarek-Nowak

Jacobs

Jakub Jaszczak

Polish Association of University Knowledge Transfer Companies

Bartłomiej Węglarz

PepsiCoCentre for Information Services, City of Kraków

● Unleashing the power of collaboration between technology, business R&D, and academia to drive meaningful change

● Building a resilient technology brand that attracts talent, investment, and new opportunities for growth
What if Kraków could catalyse a new wave of economic growth in Poland, seamlessly integrating technology, business, and academia in a truly unique way? Our panel will delve more deeply than just digitisation, exploring how a dynamic collaboration between the city and tech companies can uncover new areas of synergy, driving tangible benefits for residents.
 
Could Kraków be Poland’s hidden link between cutting-edge technology, business R&D, and academia? This discussion will tackle the challenge of redefining the role of shared services firms—those facing potential closure or relocation—by leveraging deeper cooperation with the academic world. By doing so, we’ll uncover how Kraków can transcend its local boundaries, positioning itself as a leader in innovation for Poland and Europe by harnessing the collective strengths of the city, industry, and science.
 

Leadership vs Management

LEVERAGING DATA, AI, AND CROSS-FUNCTIONAL COLLABORATION FOR BUSINESS SUCCESS

Philippe de Brouwer

HSBC

● What makes leadership different from management
● What types of leadership are there, which ones do we have in Krakow?
● What is your preference?
● What is your potential?
● What is the potential of Krakow?

Leadership transcends management by one crucial point, and it is not inspiring vision. Kraków boasts many great leaders who inspire and foster the community, but are we ready for the next level? Can Kraków transform its potential and leverage its vibrant talent pool and cultural richness to yield global influence?


Beyond Tech Hubs:

Vision 2040 for Krakow's IT Market

Michał Piątkowski

MOTIFE

Magda Rabiaj

Google

Eoin McCoy

Oanda

Bartek Jozefowski

Kraków Technology Park

Maja Schaefer

Zowie

For over 25 years, multinational corporations have been building Krakow’s Tech Ecosystem, and now employ 80% of IT talent. Yet local tech businesses are scarce. Does it matter? Are corporate leaders in Krakow responsible for influencing the change? We will discuss this during the panel with local tech leaders and experts on bridging corporations and local businesses.

Beyond the Bubble:

Partnering at the local level. Why it’s difficult and how to do it

Rafał Serafin

Partnership Brokers Association

Stanisław Mazur

Deputy Mayor of Kraków

Krzysztof Görlich

former Deputy Mayor of Kraków

Astrid Castelein

UNHCR

Piotr Jabłoński

Ignatianum University in Kraków

John Lyons

Aon

● The case for and against mounting an effort to bridge or inter-connect more effectively the various Cracovian bubbles of self-interest, including the business services sector
 
● The key elements of a partnership-building programme, and how it might engage the business services sector
Cities are made up of different stakeholder groups – business, government, universities, the church, civic groups. Mostly these groups operate in their own bubbles, focussed on their own self-interest.

The question raised by this panel is whether this is how it has to be and what can be the benefits of cooperation.

A panel of senior leaders will debate the scope and limits of cooperation from agenda specific topics such as investment promotion, curricula development, clean air initiatives and hosting refugees to potential cooperation on broader strategic goals and why this can be of interest to the Business Services sector.

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